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PAY-PER-CLICK

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PAY-PER-CLICK
WHAT IS PPC
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PPC is another way of saying “pay-per-click”, a form of internet marketing on Google, in which advertisers pay every time one of their ads is clicked on. In other words, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

It allows advertisers to bid for ad placement in Google’s search engine's sponsored links position.  These positions are located both on desktop and mobile and the first listings you will see in a search result.  PPC ads on Google are also located within the maps section.  There are many types of keywords people use, so an aggressive budget is recommended to capture more visitors.  Each keyword has a separate value based on supply and demand.  The positions are given to the highest bidder, so some keywords are more valuable than others.  For example, “Attorney Los Angeles” is in higher demand than “contract dispute lawyer, Los Angeles”, therefore, “Attorney Los Angeles” would require a higher bid.

Bidding for the correct words is also just as important as bidding properly.  Understanding which keywords are not just driving traffic to your site, but also converting into clients is an important factor.  Using the highest converting keywords for your business is called PPC Optimization. In addition to Bidding properly on the right keywords, it is also important to know where to place them.  For example, the Bing and Yahoo search engines are a lot less used than Google.  They are also less expensive.  There may be 75% less visitors every day with your, but the cost might be 90% less than Google’s cost.  Therefore, each visit could cost the client less if the campaign is fully optimized.
We manage and optimize PPC campaigns for our clients. 

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