We only build one cluster per procedure per city. Once your competitor claims rhinoplasty in Beverly Hills — or whatever your specialty is in your market — the door closes. We won't build a competing cluster against our own client. Ever.
Pick your city below — we'll calibrate pricing to your specialty on the city page.
Pick your city above to enable.
Single blog posts don't rank anymore. Google and AI search engines reward topical authority — practices that cover an entire procedure deeply and get cited everywhere across the web. We build both.
Keyword research, competitor cluster mapping, and topic planning for your procedure + city. We develop and publish your 1 comprehensive pillar article — the foundation that establishes your practice as the local authority and passes link equity to your procedure pages.
We publish 4 supporting articles every month (19 total) targeting related searches — costs, recovery time, "am I a candidate," before-and-after considerations, technique comparisons, and more. Each one links back to the pillar.
For every article, we create 8 distribution pieces: Instagram, TikTok, RealSelf, Healthgrades, Facebook, YouTube, your Google Business Profile, and AI-citable platforms. 180 total pieces of content — so ChatGPT, Perplexity, and Google AI Overviews recommend you.
We've built keyword maps and content frameworks for every major aesthetic and reconstructive procedure. Pick yours — we handle the rest.
Primary, revision, ethnic, functional septorhinoplasty — one of the most-searched surgical procedures.
Implants, fat transfer, sub-muscular, subglandular, gummy bear — highest-volume aesthetic surgery.
Combined tummy tuck + breast surgery + lipo — premium-package, post-pregnancy positioning.
Full, mini, extended abdominoplasty, muscle repair, post-pregnancy or post-weight-loss.
VASER, SmartLipo, traditional, high-definition body sculpting — most-requested body contouring.
Fat-transfer buttock augmentation, safe-BBL technique positioning, post-op recovery education.
Deep plane, SMAS, mini-lift, neck lift, ponytail lift — a high-trust, high-value niche.
Mastopexy alone or combined with augmentation — sagging post-pregnancy or post-weight-loss.
Reduction mammaplasty, insurance-covered cases, back/neck pain relief positioning.
Upper, lower, double eyelid (Asian blepharoplasty), under-eye bags — wide demographic appeal.
Endoscopic, temporal, coronal — often combined with eyelid surgery or facelift packages.
Post-weight-loss surgery, panniculectomy, arm/thigh lifts, full-body restoration packages.
Male breast reduction — discreet, growing-demand niche with limited competitor content.
FUE, FUT, eyebrow restoration, female pattern, beard transplant — rapidly growing market.
Neuromodulators, hyaluronic acid fillers, liquid facelift — recurring revenue, lead-magnet niche.
Lip filler, lip lift, lip implants — Instagram-driven, younger demographic.
Ear pinning, earlobe repair, congenital ear correction — adults and pediatric markets.
Implants, fillers, sliding genioplasty — facial balance and profile enhancement.
Post-cancer, trauma, congenital, breast reconstruction — insurance-driven, high-trust niche.
CoolSculpting, Ultherapy, Morpheus8, lasers, microneedling, IPL — recurring revenue niche.
Generic SEO writers don't know the difference between sub-glandular and dual-plane placement. We do — and your content will reflect that.
Each technique gets its own content angle within your cluster — so prospective patients searching by approach find you.
Whether you're a solo board-certified surgeon or a multi-surgeon center with a med spa, we tailor the cluster to your practice model.
Plastic surgery is the most visual medical niche. Your future patients are scrolling Instagram, watching TikTok, reading RealSelf, and asking ChatGPT all at once. We make sure you're cited in every conversation.
1 pillar + 19 supporting articles built into a tight topical cluster on your practice website. The foundation Google ranks.
Every article is repurposed and distributed across 8 channels — visual-first platforms where aesthetic patients actually research.
Aesthetic patients are research-heavy — and they're increasingly starting on AI assistants. They ask ChatGPT, Perplexity, Claude, Gemini, and Google's AI Overviews "best rhinoplasty surgeon in Beverly Hills" and the AI recommends a single surgeon, not 10 blue links.
AI engines pull citations from authority signals across multiple platforms — not just your practice website. A surgeon with 180 pieces of consistent, high-quality content across the web (including RealSelf and Healthgrades) becomes the default recommendation. A surgeon with one homepage and a few Instagram posts doesn't.
Google's Helpful Content updates rewarded sites with deep topical coverage and punished thin one-off posts. Cluster authority is how modern aesthetic SEO actually works.
We only build one cluster per procedure per city — so when you claim "rhinoplasty in Beverly Hills," nobody else gets it from us.
Starting at $2,499/month × 6 months.
Final pricing ranges from $2,499–$6,999/month based on your procedure and city population. (Rhinoplasty in NYC = $6,999. Reconstructive surgery in a small city = $2,499.) No contracts. No deposits. No ongoing retainer.
30-minute call. No obligation. We'll map your cluster opportunity live.
Dedicated cluster authority landing pages for the 50 metros where we actively build for plastic surgery practices. Pricing varies by city tier — click any city to see your custom pricing instantly.
We build cluster authority for plastic surgery practices in 270+ US metros. Schedule a free consultation and we'll quote your specific city and procedure.
Schedule a Free Consultation →A topical cluster is a pillar article (a broad, comprehensive procedure guide) plus 19 supporting articles that target related questions and search variations — costs, recovery time, "am I a candidate," before-and-after considerations, technique comparisons, and more. All 20 pieces link back to the pillar and to each other. Google reads the whole structure and concludes your practice is the authority on that procedure in your city.
20 articles on your practice website (1 pillar + 19 supporting) plus 8 distribution pieces per article = 160 distributions. That's 180 total. Distributions go to Instagram, TikTok, RealSelf, Healthgrades, Facebook, YouTube, your Google Business Profile, and AI-citable platforms. The result: Google, ChatGPT, Perplexity, and Google AI Overviews all see consistent authority signals about your practice.
Yes — that's the point of the distribution layer. AI search engines pull recommendations from authority signals across multiple platforms, not just one website. When your practice name and procedure expertise appear consistently on RealSelf, Healthgrades, Instagram, and high-authority articles, ChatGPT and Perplexity start recommending you when someone asks "best [procedure] surgeon in [your city]."
Cost per click for rhinoplasty in markets like LA, NYC, and Miami can hit $40–80+, while reconstructive procedures generally have lower CPC and less competition. The more competitive the procedure, the more content firepower it takes to dominate. Our pricing reflects that reality — and a single rhinoplasty case can pay back your entire 6-month cluster investment.
Yes. Every piece is written with HIPAA in mind (no patient identifiers without explicit consent), follows ASPS Code of Ethics on truthful advertising, avoids guarantees about outcomes, and respects the medical board advertising rules in your state. We're happy to send drafts to your practice's compliance lead before publication.
We don't publish patient images without your explicit consent and signed media releases. The cluster content focuses on surgeon expertise, technique education, candidacy, and recovery — your existing before-and-after gallery stays under your control. We'll never push you toward content choices that compromise patient privacy.
Most aesthetic SEO agencies charge you forever for "ongoing optimization." We don't. The cluster is a structured 6-month build that creates a permanent SEO asset on your practice website. After month 6, the content stays, the rankings stay, and you stop paying. No contracts, no deposits, no lock-in.
Focus is what makes clusters work. A page trying to rank for "all plastic surgery everywhere" will rank for nothing. A cluster targeting "rhinoplasty in Miami" can dominate locally because every article reinforces the same procedure + place.
Yes. We work with writers who understand surgical terminology, anatomy, and aesthetic-medicine ethics. Every article is reviewed for clinical accuracy and compliance, and we'll send drafts to your team for surgeon review before publishing.
Long-tail rankings often start appearing within the first 6–10 weeks as the pillar article and early supporting posts go live. Local map pack movement and meaningful inbound consultation requests typically land inside the 6-month build window, and continue compounding after the cluster is complete.
We won't take both. One procedure + city = one client. If your procedure + city is already claimed, we'll tell you upfront and propose adjacent angles you can still own (different procedure in your city, or your procedure in an adjacent market).
No. We build your cluster onto your existing site (WordPress, custom CMS, or any major platform). No migration required.
Book a free 30-minute consultation. We'll map your 180-piece cluster opportunity live, show you exactly which competitor surgeons AI is currently citing instead of you, and answer every question before you commit to anything.
Schedule a Free Consultation →