We only build one cluster per treatment per city. Once your competitor claims Botox in Scottsdale — or whatever your signature treatment is in your market — the door closes. We won't build a competing cluster against our own client. Ever.
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Single blog posts don't rank anymore. Google and AI search engines reward topical authority — med spas that cover an entire treatment deeply and get cited everywhere across the web. We build both.
Keyword research, competitor cluster mapping, and topic planning for your treatment + city. We develop and publish your 1 comprehensive pillar article — the foundation that establishes your med spa as the local authority and passes link equity to your treatment pages.
We publish 4 supporting articles every month (19 total) targeting related searches — costs, downtime, "before and after," "am I a candidate," safety, results timeline, and treatment comparisons. Each one links back to the pillar.
For every article, we create 8 distribution pieces: Instagram, TikTok, Facebook, RealSelf, Healthgrades, YouTube, your Google Business Profile, and AI-citable platforms. 180 total pieces of content — so ChatGPT, Perplexity, and Google AI Overviews recommend you.
We've built keyword maps and content frameworks for every major aesthetic and wellness treatment. Pick yours — we handle the rest.
Botox, Dysport, Xeomin, Jeuveau, Daxxify — the highest-volume injectable, the gateway treatment.
HA fillers (Juvederm, Restylane), cheek/jaw enhancement, nasolabial folds, liquid facelift.
Lip filler, lip flip, Russian lips technique — Instagram-driven, younger demographic.
Diode, Alexandrite, Nd:YAG, IPL — recurring-package treatment, broad demographic appeal.
Cryolipolysis, Emsculpt, truSculpt, Vanquish — non-surgical fat reduction, premium pricing.
Semaglutide, tirzepatide, compounded weight loss — fastest-growing med spa revenue stream.
SkinPen, RF microneedling (Morpheus8, Vivace), collagen induction — broad treatment niche.
RF microneedling for face and body — premium-priced, results-focused niche treatment.
Multi-step facial treatment, recurring monthly client base, lead-magnet positioning.
Light, medium, deep peels, VI Peel, Perfect Derma Peel — pigmentation and texture focus.
NAD+, Myers cocktail, hydration, immunity, recovery — wellness-driven recurring revenue.
Platelet-rich plasma facials, microneedling combos, skin rejuvenation, scar treatment.
Non-invasive ultrasound skin lifting — premium-priced, non-surgical facelift alternative.
Intense pulsed light for sun damage, rosacea, hyperpigmentation — high-volume facial.
Fraxel, CO2, erbium, Halo, BBL — premium results-driven anti-aging treatment.
Acne facials, blue light, AviClear, accutane support — younger demographic, recurring care.
BHRT, pellets, testosterone, perimenopause support — wellness-focused, premium pricing.
PRP for hair, exosomes, scalp microneedling, prescription topicals — growing male/female niche.
Microblading, ombré brows, lip blushing, eyeliner — complementary aesthetic revenue.
Spider vein treatment, varicose vein injections, laser vein removal — leg aesthetics.
Comprehensive anti-aging, longevity programs, NAD+, peptides — concierge wellness.
Generic SEO writers don't know the difference between Juvederm Voluma and Restylane Lyft, or what makes Daxxify different from Botox. We do — and your content will reflect that.
Each technology gets its own content angle within your cluster — so prospective patients searching by device or brand find you.
Whether you're a single-injector boutique or a multi-location aesthetic chain, we tailor the cluster to your model.
Med spa patients live on Instagram, scroll TikTok, read RealSelf reviews, and ask ChatGPT for recommendations — often within the same day. We make sure you're cited on every platform they touch.
1 pillar + 19 supporting articles built into a tight topical cluster on your med spa website. The foundation Google ranks.
Every article is repurposed and distributed across 8 channels — visual-first platforms where aesthetic patients actually research.
Aesthetic patients are research-heavy and increasingly start on AI assistants — ChatGPT, Perplexity, Claude, Gemini, Google's AI Overviews. They ask "best Botox in Miami" and the AI recommends a single med spa, not 10 blue links.
AI engines pull citations from authority signals across multiple platforms — not just your website. A med spa with 180 pieces of consistent, high-quality content across the web (including RealSelf, Healthgrades, and Instagram) becomes the default recommendation. A med spa with one homepage and a few before-and-after photos doesn't.
Google's Helpful Content updates rewarded sites with deep topical coverage and punished thin one-off posts. Cluster authority is how modern med spa SEO actually works.
We only build one cluster per treatment per city — so when you claim "Botox in Scottsdale," nobody else gets it from us.
Starting at $1,999/month × 6 months.
Final pricing ranges from $1,999–$5,999/month based on your treatment and city population. (Botox in NYC = $5,999. HRT in a small city = $1,999.) No contracts. No deposits. No ongoing retainer.
30-minute call. No obligation. We'll map your cluster opportunity live.
Dedicated cluster authority landing pages for the 50 metros where we actively build for med spas. Pricing varies by city tier — click any city to see your custom pricing instantly.
We build cluster authority for med spas in 270+ US metros. Schedule a free consultation and we'll quote your specific city and treatment.
Schedule a Free Consultation →A topical cluster is a pillar article (a broad, comprehensive treatment guide) plus 19 supporting articles that target related questions and search variations — costs, downtime, "before and after," "am I a candidate," safety, results timeline, treatment combinations, and more. All 20 pieces link back to the pillar. Google reads the whole structure and concludes your med spa is the authority on that treatment in your city.
20 articles on your med spa website (1 pillar + 19 supporting) plus 8 distribution pieces per article = 160 distributions. That's 180 total. Distributions go to Instagram, TikTok, Facebook, RealSelf, Healthgrades, YouTube, your Google Business Profile, and AI-citable platforms. The result: Google, ChatGPT, Perplexity, and Google AI Overviews all see consistent authority signals about your med spa.
Yes — that's the point of the distribution layer. AI search engines pull recommendations from authority signals across multiple platforms, not just one website. When your med spa's name and signature treatment appear consistently on RealSelf, Healthgrades, Instagram, and high-authority articles, ChatGPT and Perplexity start recommending you when someone asks "best [treatment] near me."
Botox is the highest-volume aesthetic search term — and the most competitive. CPCs in major markets can hit $20–40+ per click. The more competitive the treatment, the more content firepower it takes to dominate. Less competitive treatments (HRT, sclerotherapy, permanent makeup) cost less because the content lift is lower.
Our writers are trained on FDA marketing limitations and what constitutes off-label promotion. We won't make claims that put your medical license at risk. For prescription treatments (Semaglutide, HRT, etc.), we focus on candidacy, process, and patient education rather than outcome promises. We're happy to send drafts to your medical director for review.
The cluster content focuses on treatment education, candidacy, recovery, and your med spa's expertise — your existing before-and-after gallery stays under your control. We'll never push you toward photo content that could violate HIPAA or patient consent norms. We help you frame results-focused content responsibly.
Most med spa SEO agencies charge you forever for "ongoing optimization." We don't. The cluster is a structured 6-month build that creates a permanent SEO asset on your med spa website. After month 6, the content stays, the rankings stay, and you stop paying. No contracts, no deposits, no lock-in.
Focus is what makes clusters work. A page trying to rank for "all aesthetic treatments everywhere" will rank for nothing. A cluster targeting "Morpheus8 in Phoenix" can dominate locally because every article reinforces the same treatment + place.
Yes. We work with writers who understand aesthetic treatments, anatomy, device technologies, and the regulatory landscape. Every article is reviewed for accuracy and compliance, and we'll send drafts to your medical director or lead injector for review.
Long-tail rankings often start appearing within the first 6–10 weeks as the pillar article and early supporting posts go live. Local map pack movement and meaningful inbound consult bookings typically land inside the 6-month build window, and continue compounding after the cluster is complete.
We won't take both. One treatment + city = one client. If your treatment + city is already claimed, we'll tell you upfront and propose adjacent angles you can still own (different treatment in your city, or your treatment in an adjacent market).
No. We build your cluster onto your existing site (WordPress, custom CMS, or any major platform). No migration required.
Book a free 30-minute consultation. We'll map your 180-piece cluster opportunity live, show you exactly which competitor med spas AI is currently citing instead of you, and answer every question before you commit to anything.
Schedule a Free Consultation →