We only build one cluster per practice area per city. Once your competitor claims personal injury in Los Angeles — or whatever your niche is in your market — the door closes. We won't build a competing cluster against our own client. Ever.
Pick your city below — we'll calibrate pricing to your specialty on the city page.
Pick your city above to enable.
Single blog posts don't rank anymore. Google and AI search engines reward topical authority — firms that cover an entire practice area deeply and get cited everywhere across the web. We build both.
Keyword research, competitor cluster mapping, and topic planning for your practice area + city. We develop and publish your 1 comprehensive pillar article — the foundation that establishes your firm as the local authority and passes link equity to your service pages.
We publish 4 supporting articles every month (19 total) targeting related questions and search variations — case types, fee questions, statute of limitations, "do I need a lawyer for…", and more. Each one is internally linked back to the pillar.
For every article, we create 8 distribution pieces: LinkedIn posts, LinkedIn Articles, legal directories (AVVO, Justia, FindLaw), Facebook, X, Custom Video, your Google Business Profile, and AI-citable platforms. 180 total pieces of content — so ChatGPT, Perplexity, and Google AI Overviews see you everywhere they look.
We've built keyword maps and content frameworks for every major area of law. Pick yours — we handle the rest.
Car accidents, premises liability, catastrophic injury — the most competitive legal niche.
One of the highest-CPC verticals in legal. Specialized client journey, specialized content.
Commercial vehicle crashes, FMCSA regulations, multi-defendant liability cases.
Helmet law variations, bias-rebuttal content, severe-injury case framing.
Misdiagnosis, surgical errors, birth injury, medication errors — high-value, high-trust niche.
Drug recalls, defective devices, MDL cases. National-scale content with local hooks.
Survivor support, statute clarity, damages framing — sensitive, high-stakes content.
Defective products, design defects, failure-to-warn claims, consumer-protection angles.
License hearings, breath-test challenges, plea-bargain content for high-volume markets.
Felony, misdemeanor, federal charges, expungement — content for every charge type.
Workplace injuries, denied claims, third-party liability, return-to-work issues.
Premises liability for retail, restaurants, residential — proving notice and negligence.
Divorce, custody, support, prenups, mediation — emotionally driven, high-search niche.
Wrongful termination, discrimination, harassment, wage/hour, FMLA, severance review.
Visas, green cards, citizenship, deportation defense, asylum, family petitions.
Chapter 7, Chapter 13, Chapter 11, debt relief alternatives, credit-rebuild content.
SSDI, SSI, denied claims, ALJ hearings, appeals — process-heavy educational content.
Wills, trusts, probate, powers of attorney, healthcare directives, estate tax planning.
Closings, title disputes, landlord-tenant, zoning, commercial leases, easements.
Entity formation, contracts, M&A, partnership disputes, compliance, governance.
Breach of contract, business disputes, defamation, fraud — broad civil practice.
IRS disputes, audits, offers in compromise, business tax planning, international tax.
Patents, trademarks, copyrights, trade secrets, licensing, infringement litigation.
SEC compliance, broker-dealer issues, FINRA arbitration, investor fraud claims.
Talent contracts, music licensing, film/TV deals, talent representation, NIL deals.
EPA compliance, contamination, regulatory defense, land use, energy & climate.
Generic SEO writers don't know the difference between a motion to compel and a motion in limine. We do — and your content will reflect that.
Each approach gets its own content angle within your cluster — so prospective clients searching by process find you.
Whether you're a solo practitioner or a multi-attorney firm, we tailor the cluster to your size, structure, and intake capacity.
Your future clients aren't just Googling. They're asking ChatGPT, Perplexity, and Google's AI Overviews "who's the best [practice area] attorney near me?" We make sure you're cited in every conversation.
1 pillar + 19 supporting articles built into a tight topical cluster on your firm's website. The foundation Google ranks.
Every article is repurposed and distributed across 8 channels — multiplying your visibility and authority signals across the legal web.
Legal searches are among the fastest-shifting categories on AI assistants. People ask ChatGPT, Perplexity, Claude, Gemini, and Google's AI Overviews "who handles truck accidents in Houston" instead of scrolling 10 blue links. These engines recommend a single answer.
AI engines pull citations from authority signals across multiple platforms — not just your firm website. A firm with 180 pieces of consistent, high-quality content across the web (including legal directories like AVVO and Justia) becomes the default recommendation. A firm with one homepage doesn't.
Google's Helpful Content updates rewarded sites with deep topical coverage and punished thin one-off posts. Cluster authority is how modern legal SEO actually works.
We only build one cluster per practice area per city — so when you claim "personal injury in Los Angeles," nobody else gets it from us.
Starting at $2,999/month × 6 months.
Final pricing ranges from $2,999–$7,999/month based on your practice area and city population. (Personal injury in LA = $7,999. Estate planning in a small city = $2,999.) No contracts. No deposits. No ongoing retainer.
30-minute call. No obligation. We'll map your cluster opportunity live.
Dedicated cluster authority landing pages for the 50 metros where we actively build for law firms. Pricing varies by city tier — click any city to see your custom pricing instantly.
We build cluster authority for law firms in 270+ US metros. Schedule a free consultation and we'll quote your specific city and practice area.
Schedule a Free Consultation →A topical cluster is a pillar article (a broad, comprehensive guide that anchors the practice area) plus 19 supporting articles that target related questions and search variations — case types, statute of limitations, fee structures, "do I need a lawyer for…" questions, and more. All 20 pieces link back to the pillar and to each other. Google reads the whole structure and concludes your firm is the authority on that practice area in your city.
20 articles on your firm's website (1 pillar + 19 supporting) plus 8 distribution pieces per article = 160 distributions. That's 180 total. Distributions go to LinkedIn Posts, LinkedIn Articles, AVVO/Justia/FindLaw, Facebook, X, Custom Video, your Google Business Profile, and AI-citable platforms. The result: Google, ChatGPT, Perplexity, and Google AI Overviews all see consistent authority signals about your firm — across the entire web.
Yes — that's the point of the distribution layer. AI search engines pull recommendations from authority signals across multiple platforms, not just one website. When your firm's name and practice area appear consistently on AVVO, Justia, Custom Video, GBP, and high-authority articles, ChatGPT and Perplexity start recommending you when someone asks "best [practice area] attorney in [your city]."
Cost per click in legal SEO ranges from a few dollars (estate planning) to $200+ per click (personal injury, mesothelioma, truck accident). The more competitive the practice area, the more content firepower it takes to dominate. Our pricing reflects that reality — and it's still a fraction of what you'd spend running PPC against the same competitors.
Yes. Every piece of content is written with ABA Model Rules and major state bar advertising rules in mind — no guarantees of outcomes, no improper testimonials, no comparative claims. We can also flag content for review by your firm's compliance counsel before it goes live.
Most legal SEO agencies charge you forever for "ongoing optimization." We don't. The cluster is a structured 6-month build that creates a permanent SEO asset on your firm's website. After month 6, the content stays, the rankings stay, and you stop paying. No contracts, no deposits, no lock-in.
Focus is what makes clusters work. A page trying to rank for "all law in all cities" will rank for nothing. A cluster targeting "truck accident lawyer in Houston" can dominate locally because every article reinforces the same practice area + place.
Yes. We work with writers who understand legal terminology, procedure, and ethics rules. Every article is reviewed for accuracy and compliance before publication, and we're happy to send drafts to your firm's compliance counsel for review.
Long-tail rankings often start appearing within the first 6–10 weeks as the pillar article and early supporting posts go live. Local map pack movement and meaningful inbound case inquiries typically land inside the 6-month build window, and continue compounding after the cluster is complete.
We won't take both. One practice area + city = one client. If your practice area + city is already claimed, we'll tell you upfront and propose adjacent angles you can still own (different practice area in your city, or your practice area in an adjacent market).
No. We build your cluster onto your existing site (WordPress, custom CMS, or any major platform). No migration required.
Book a free 30-minute consultation. We'll map your 180-piece cluster opportunity live, show you exactly which competitor firms AI is currently citing instead of you, and answer every question before you commit to anything.
Schedule a Free Consultation →