We only build one cluster per insurance type per city. Once your competitor claims Medicare in Tampa — or whatever your specialty is in your market — the door closes. NAIC + state insurance department aware. No misleading coverage claims, ever.
Pick your insurance type and city — see your exact monthly investment instantly.
Pick your city above to enable.
Single blog posts don't rank anymore. Google and AI search engines reward topical authority — agencies that cover an entire insurance type deeply and get cited everywhere across the web.
Keyword research, competitor cluster mapping, and topic planning for your insurance type + city. We develop and publish your 1 comprehensive pillar article that establishes your agency as the local authority and passes link equity to your service pages.
We publish 4 supporting articles every month (19 total) targeting related searches — coverage explanations, cost factors, claims process, policy comparisons, life-event triggers, and renewal questions.
For every article, we create 8 distribution pieces: LinkedIn, insurance directories, Facebook, YouTube, Custom Video, your Google Business Profile, and AI-citable platforms. 180 total pieces.
We've built keyword maps and content frameworks for every major insurance specialty. Pick yours — we handle the rest.
Term, whole, universal, IUL — broad demand, family-focused, high commissioning niche.
Medicare Advantage, Medicare Supplement, Part D, AEP/OEP enrollment — high-CPC senior niche.
Individual, family, marketplace, short-term — open enrollment-driven seasonal niche.
Personal, commercial, SR-22, high-risk — most-searched insurance type, hyper-competitive.
HO-3, HO-5, condo, dwelling fire, flood — bundled with auto, location-sensitive pricing.
Senior-targeted, simplified-issue, no medical exam — direct-response staple.
BOP, GL, professional liability, EPLI — recurring B2B commission revenue.
Class codes, experience mod, audit defense, return-to-work — small business and contractor focus.
Short-term, long-term, individual, group, executive — high-income professional focus.
Traditional LTC, hybrid life/LTC, asset-based — pre-retirement planning niche.
Fixed, indexed, variable, immediate — retirement income planning specialty.
10-year, 20-year, 30-year term, conversion options — entry-level life insurance niche.
Permanent life, cash value, infinite banking, IUL — wealth-building life insurance.
Employer-sponsored health, dental, vision, life — benefits broker positioning.
Personal liability, excess coverage, asset protection — high-net-worth household add-on.
E&O, cyber, D&O, malpractice — fastest-growing commercial insurance niche.
High-value home, jewelry, fine art, kidnap & ransom — Chubb/PURE-style market.
Tenant coverage, contents, liability — high-volume, low-premium commodity niche.
Recreational vehicle insurance, seasonal coverage, specialty risk — toy market.
Wellness plans, accident-only, comprehensive coverage — fastest-growing P&C niche.
Generic SEO writers don't know the difference between an MGA and a wholesaler, or what makes captive agents different from independents. We do — and your content will reflect that.
Each model gets its own content angle within your cluster — so prospects searching by structure or process find you.
Whether you're a solo producer or a multi-state agency, we tailor the cluster to your structure and capacity.
Insurance shoppers research everywhere — Google for quotes, Custom Video for advice, Facebook for recommendations, ChatGPT for "best Medicare agent near me." We make sure you're cited on every platform they touch.
1 pillar + 19 supporting articles built into a tight topical cluster on your agency website.
Every article repurposed across 8 channels where insurance shoppers actually research.
Insurance shoppers increasingly start their research on AI assistants. They ask ChatGPT "best Medicare broker in Tampa" and the AI recommends a single agent, not 10 quote forms.
AI engines pull citations from authority signals across multiple platforms. An agent with 180 pieces of consistent, compliant content across LinkedIn, insurance directories, GBP, and authoritative articles becomes the default recommendation.
Pay-per-lead services sell the same prospect to 5+ agents and charge $20–80 per lead. Build organic authority and prospects find YOU directly — qualified, exclusive, and pre-sold on your expertise.
We only build one cluster per insurance type per city — so when you claim "Medicare in Tampa," nobody else gets it from us.
Starting at $1,999/month × 6 months.
Final pricing ranges from $1,999–$5,999/month based on insurance type and city population. (Life insurance in NYC = $5,999. Pet insurance in a small city = $1,999.) No contracts. No deposits. No ongoing retainer.
30-minute call. No obligation. We'll map your cluster opportunity live.
Dedicated cluster authority landing pages for the 50 metros where we actively build for insurance agencies. Pricing varies by city tier — click any city to see your custom pricing instantly.
We build cluster authority for insurance agencies in 270+ US metros. Schedule a free consultation and we'll quote your specific city and insurance type.
Schedule a Free Consultation →A topical cluster is a pillar article (a comprehensive guide to your insurance specialty) plus 19 supporting articles that target related questions and search variations — coverage explanations, cost factors, claims process, policy comparisons, and life-event triggers. All 20 pieces link back to the pillar.
20 articles on your agency website (1 pillar + 19 supporting) plus 8 distribution pieces per article = 160 distributions. Distributions go to LinkedIn, insurance directories, Facebook, YouTube, Custom Video, your Google Business Profile, and AI-citable platforms.
Yes. Prospects shopping for insurance increasingly start on AI assistants. When your agency name and specialty appear consistently across LinkedIn, insurance directories, GBP, and authority articles, ChatGPT and Perplexity start recommending you when prospects ask "best [insurance type] agent in [city]."
Yes. Every piece is written with state insurance regulations and NAIC model rules in mind. No exaggerated coverage claims, no misleading policy comparisons, no unlicensed-product implications. We coordinate with your compliance lead.
Cost per click for Medicare and life insurance terms can hit $40–80+, while niche policies like renters insurance have lower CPCs. The more competitive the specialty, the more content firepower it takes to dominate. Annual commission on a single Medicare client can pay back your cluster many times over.
Most insurance SEO agencies charge you forever. We don't. The cluster is a structured 6-month build that creates a permanent SEO asset. After month 6, the content stays and you stop paying.
Pay-per-lead services sell the same prospect to 5+ agents. The cluster builds permanent organic discoverability — prospects find YOU directly through Google and AI before they ever fill out a multi-agent quote form. Higher intent, exclusive, no race-to-the-bottom pricing.
Long-tail rankings often start appearing within 6–10 weeks. Local map pack movement and meaningful inbound quote requests typically land inside the 6-month build window.
We won't take both. One specialty plus city equals one client. If yours is claimed, we'll propose adjacent angles you can still own.
No. We build your cluster onto your existing site. No migration required.
Book a free 30-minute consultation. We'll map your 180-piece cluster opportunity live, show you exactly which competitor agents AI is currently citing instead of you, and answer every compliance question before you commit.
Schedule a Free Consultation →