SEO or Search Engine Optimization is an organic way for a website to appear in a Google search result. Success is defined by showing up before your competition.  Google is all about relevancy.  For example, if someone searches for a plumber in Phoenix, Google will display the best plumbers in Phoenix who are available. This keeps users coming back and searching for more.
The first listings you see are paid ads.  This is how Google makes their money.  These are expensive, but it will get you in front of your potential customer.
The next results you see are organic listings. These are 100% FREE!  A company earns this position by complying with Google's algorithm.  The best position goes to the most relevant site.
Who determines who's the best?
Google puts the websites that comply with their algorithm first.  Portions of this mysterious algorithm includes relevant content, blogs, pictures, video, meta tags, positive reviews, mobile friendly sites, favicons, backlinks, etc., etc., etc...
Unfortunately, once you get your site fully optimized and your placement on Google is perfect...they'll change the algorithm again.  It is believed that Google makes changes to their algorithm between 500 and 600 times a year!  This keeps all the results relevant.

How long does it take?
It depends on the industry and location. The more competitive, the longer it takes. Non-competitive industries/locations can take as little as 3 months to become fully optimized. Larger cities and more competitive industries can take as long as 12-18 months to fully optimize.  For example, a window washing company in Flagstaff will optimize much sooner than a personal injury attorney in Los Angeles.

What are backlinks?
Anytime you hear SEO, you have probably also heard the word Backlinks.  It's an important aspect to the algorithm and carries a lot of weight.  Google wants to see other quality sites that link to your site.  This shows your site as an authoritative source and gives you more value.  The most important factors in link building is the total quantity, number of unique domains, anchor text variance and the link age and quality.  We work with high quality sites for backlinking our clients. 


We use a powerful and robust SEO reporting tool called Nightwatch. Nightwatch integrates and tracks your Keywords, Google Analytics and Google Console data into one easy to read report.  With weekly reporting, our clients are able to see how they have improved each week.

Some of the tools include:

Rank Tracker: Accurately track your rankings across mobile, desktop and multiple search engines.

Website Audit: In less than 5 minutes, we can see what is broken within your site and start working on a solution.

Backlink Monitoring: Nightwatch enables you to discover, analyze and monitor the quality and true impact of your backlinks on your search engine rankings.
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