We only build one cluster per service per city. Once your competitor claims roofing in Atlanta — or whatever your trade is in your market — the door closes. We won't build a competing cluster against our own client. Ever.
Pick your city below — we'll calibrate pricing to your specialty on the city page.
Pick your city above to enable.
Single blog posts don't rank anymore. Google and AI search engines reward topical authority — contractors that cover an entire service deeply and get cited everywhere across the web. We build both.
Keyword research, competitor cluster mapping, and topic planning for your service + city. We develop and publish your 1 comprehensive pillar article — the foundation that establishes your business as the local authority and passes link equity to your service pages.
We publish 4 supporting articles every month (19 total) targeting related searches — costs, "how long does X take," "signs you need X," seasonal questions, "DIY vs. hire a pro," and more. Each one links back to the pillar.
For every article, we create 8 distribution pieces: Facebook (local groups), Instagram, Nextdoor, service directories (Angi, Yelp, Houzz), YouTube, LinkedIn, your Google Business Profile, and AI-citable platforms. 180 total pieces of content — so ChatGPT, Perplexity, and Google AI Overviews recommend you.
We've built keyword maps and content frameworks for every major home service trade. Pick yours — we handle the rest.
Repair, replacement, storm damage, metal, shingle, flat, commercial — highest-CPC home service.
AC, furnace, heat pump, mini-split, ductwork, maintenance plans — year-round demand.
Residential solar, battery storage, EV chargers, financing — high-value, long sales cycle.
Drain cleaning, water heaters, repipes, leak repair, sewer line, emergency 24/7.
Panel upgrades, EV chargers, generators, rewiring, lighting, smart home wiring.
Full kitchens, cabinets, countertops, islands — visual-results niche where Instagram wins.
Walk-in showers, tub-to-shower, accessibility upgrades, luxury master baths.
Settling, cracks, waterproofing, basement repair, pier & beam, slab — high-trust niche.
Flood cleanup, structural drying, insurance work, 24/7 emergency response.
Inspection, testing, removal, air quality, post-water damage — health-anxiety niche.
New construction, renovation, plaster, equipment service, weekly maintenance.
Driveways, patios, decorative concrete, stamped, asphalt — long-asset projects.
Whole-home remodels, additions, custom builds — high-ticket project work.
Energy efficient, vinyl, wood, hurricane impact, full-home replacement.
Vinyl, fiber cement, wood, stone veneer, insurance-covered storm restoration.
Interior, exterior, cabinet refinishing, commercial — high-volume residential work.
Design, install, maintenance, hardscape, irrigation, lawn care contracts.
Removal, trimming, stump grinding, emergency storm response, ISA-certified arborists.
General pest, termites, bed bugs, rodents, mosquito, recurring service contracts.
Springs, openers, panels, installation, 24/7 emergency — high-intent local service.
Houses, driveways, decks, roofs, soft wash, commercial — recurring seasonal work.
Wood, vinyl, chain link, aluminum, custom gates, repair — residential and commercial.
New gutters, gutter guards, repair, cleaning, seamless aluminum, copper.
Multi-service home repair, small jobs, honey-do lists, recurring residential clients.
Generic SEO writers can't tell the difference between a re-roof and a roof overlay. We can — and your content will reflect that.
Each service type gets its own content angle within your cluster — so prospective customers searching by job type find you.
Whether you're an owner-operator or a multi-crew operation, we tailor the cluster to your size and intake capacity.
Your future customers aren't just Googling. They're asking ChatGPT, Perplexity, and Google's AI Overviews "best roofer near me?" And they're posting in Nextdoor and Facebook groups. We make sure you're cited in every conversation.
1 pillar + 19 supporting articles built into a tight topical cluster on your business website. The foundation Google ranks.
Every article is repurposed and distributed across 8 channels — multiplying your visibility and authority signals across the local web.
Homeowners searching for service providers are increasingly using AI assistants — ChatGPT, Perplexity, Claude, Gemini, and Google's AI Overviews. They ask "best HVAC company in Phoenix" and the AI recommends a single contractor, not 10 blue links.
AI engines pull citations from authority signals across multiple platforms — not just your website. A contractor with 180 pieces of consistent, high-quality content across the web (including Nextdoor, Angi, and Yelp) becomes the default recommendation. A contractor with one homepage and a Google profile doesn't.
Google's Helpful Content updates rewarded sites with deep topical coverage and punished thin one-off posts. Cluster authority is how modern home services SEO actually works.
We only build one cluster per service per city — so when you claim "roofing in Atlanta," nobody else gets it from us.
Starting at $1,499/month × 6 months.
Final pricing ranges from $1,499–$4,999/month based on your service and city population. (Roofing in Houston = $4,999. Handyman in a small city = $1,499.) No contracts. No deposits. No ongoing retainer.
30-minute call. No obligation. We'll map your cluster opportunity live.
Dedicated cluster authority landing pages for the 50 metros where we actively build for home service contractors. Pricing varies by city tier — click any city to see your custom pricing instantly.
We build cluster authority for home service contractors in 270+ US metros. Schedule a free consultation and we'll quote your specific city and service.
Schedule a Free Consultation →A topical cluster is a pillar article (a broad, comprehensive guide that anchors the service) plus 19 supporting articles that target related questions and search variations — costs, timelines, "how to choose a contractor," seasonal questions, "DIY vs. hire a pro," and more. All 20 pieces link back to the pillar and to each other. Google reads the whole structure and concludes your business is the authority on that service in your city.
20 articles on your business website (1 pillar + 19 supporting) plus 8 distribution pieces per article = 160 distributions. That's 180 total. Distributions go to Facebook, Instagram, Nextdoor, Angi/Yelp/Houzz, YouTube, LinkedIn, your Google Business Profile, and AI-citable platforms. The result: Google, ChatGPT, Perplexity, and Google AI Overviews all see consistent authority signals about you — across the entire local web.
Yes — that's the point of the distribution layer. AI search engines pull recommendations from authority signals across multiple platforms, not just one website. When your business name and service appear consistently on Nextdoor, Angi, Yelp, GBP, and high-authority articles, ChatGPT and Perplexity start recommending you when someone asks "best [your service] near me."
Cost per click for roofing in major markets can hit $30–80+, while handyman CPCs are a fraction of that. The more competitive the trade, the more content firepower it takes to dominate. Our pricing reflects that reality — and a single roof job can pay back your entire 6-month cluster investment.
You don't need to manage them daily. We handle the content distribution — you just need a claimed Google Business Profile and ideally a Facebook business page. We'll guide you through claiming any other profiles during onboarding (Nextdoor, Angi, Yelp, Houzz). Most contractors already have these and just don't use them.
Most home services SEO agencies charge you forever for "ongoing optimization." We don't. The cluster is a structured 6-month build that creates a permanent SEO asset on your business website. After month 6, the content stays, the rankings stay, and you stop paying. No contracts, no deposits, no lock-in.
Focus is what makes clusters work. A page trying to rank for "all home services in all cities" will rank for nothing. A cluster targeting "HVAC repair in Phoenix" can dominate locally because every article reinforces the same service + place. If you offer multiple services or serve multiple cities, you build separate clusters over time.
Yes. We work with writers who understand trade terminology, code/permit issues, and what homeowners actually want to know before hiring. Every article is reviewed for technical accuracy, and we'll send drafts to your team for review before publishing.
Long-tail rankings often start appearing within the first 6–10 weeks as the pillar article and early supporting posts go live. Local map pack movement and meaningful inbound estimate requests typically land inside the 6-month build window, and continue compounding after the cluster is complete.
We won't take both. One service + city = one client. If your service + city is already claimed, we'll tell you upfront and propose adjacent angles you can still own (different service in your city, or your service in an adjacent market).
No. We build your cluster onto your existing site (WordPress, Wix, Squarespace, GoDaddy, custom — we work with all major platforms). No migration required.
Book a free 30-minute consultation. We'll map your 180-piece cluster opportunity live, show you exactly which competitor contractors AI is currently citing instead of you, and answer every question before you commit to anything.
Schedule a Free Consultation →